Published On: Mon, Aug 3rd, 2015

Hisense outlines Africa expansion plans

Hisense finJOHANNESBURG, (CAJ News) – HISENSE, the multinational goods and electronics manufacturer, said it will make the most of funds received from the South African government to steer its expansion into the continent.

The Chinese-headquartered company has received funding from the Department of Trade and Industry to tune of more than R28-million.

Addressing a two-day Hisense Export Strategy Conference, the company’s General Manager Youbo Li, said Hisense South Africa aimed to produce 270 00 television sets and 210 000 fridges in 2015.
According to Li, the company’s export strategy will use South Africa to expand to Africa and this will lead to job-creation.

The company’s made-in-South-Africa productions are exported to more than ten African countries.

Li said Hisense SA was voted among the top five performing companies in the country.

According to Li, Hisense SA is ranked 2nd globally after the United States in terms of Hisense standards.

Hisense head offices are based in Midrand, Johannesburg, and its manufacturing factory was launched in 2013 in Atlantis, Cape Town.  Dealers and agents from around the world attended Hisense SA’s conference.

Speaking at the conference, South Africa’s DTI Minister Davies said government had come up with various instruments that would promote inclusive growth.

He said that industrialisation and infrastructure development were critical elements of achieving this.

“For us as a country, Industrialisation is fundamental and we need to move-up the value chain.  Infrastructure is necessary to support and underpin industrialisation.  It can also be a basis to support industrial development, because infrastructure rollout programmes create demand for new factories,” he said. – CAJ News

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