Published On: Tue, Nov 17th, 2015

Nedbank has the Edge in Dutch banking awards

nedbank_125JOHANNESBURG, (CAJ News) – NEDBANK has announced its first-in-market data analytics tool, Nedbank Market Edge had been recognised at the just-ended global Efma Accenture Innovation Awards ceremony.

The solution won in the Big Data and Analytics category at the awards held in Amsterdam, The Netherlands.

Chris Wood, Head: Emerging Payments, Strategy and Regulation at Nedbank, said innovation had always been central to the bank’s operations having been first-to-market with a number of leading technologies.

“Nedbank was one of the first major financial institutions globally to implement a form of banking on a cellphone, known as WAP banking – the real precursor to the app that we now have on our cell phones.

Other innovations included being the first to introduce pre-paid options through electronic channels rather than physical vouchers – something that has now become a standard offering,” he said.

The Efma Accenture Innovation Awards aim to identify and reward the most innovative projects in the retail financial services arena at a global level.

“Nedbank Market Edge™ has proven to be a major disruptor for the South African banking industry, as no other financial services institution has been able to build a similar tool and effectively take it to the business market. Through this tool we have been able to add real strategic value to our business customers,” said Wood.

CAJ News

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