South Africa’s top 50 brands named


JOHANNESBURG, (CAJ News) – MTN is South Africa’s most valuable brand, SABMiller’s portfolio the most valuable and Telkom is the fastest growing brand this year.

This is according to the list of the Top 50 South African brands Brand South Africa and Brand Finance announced at the Nelson Mandela Foundation in Houghton, Johannesburg on Thursday morning.

The total value of the Top 50 brands increased 3 percent from R373 billion to R384 billion.

MTN remains the most valuable brand despite losing 32 percent of its brand value due to some of its reputational challenges. Woolworths holds the strongest brand position with an increase of 21 percent.

Woolworths now stands at number five.

Telkom has seen the greatest increase in brand value following the integration of Business Connexion and improved performance on the retail side with good ratings on Value for Money and Customer Satisfaction according to the South African Customer Satisfaction Index.

The increase in brand value sees Telkom move from 23rd position last year to 17th in 2016.

Many of the top 10 brands from 2015 have retained their positions in 2016 except for Woolworths which has moved to fifth place, and Absa which has moved to seventh. The top 10 brands are: MTN, Vodacom, Sasol, Standard Bank, Woolworths, FNB, Absa, Nedbank, Investec and Mediclinic.

Brands seeing a significant increase in value include Investec (27 percent) and WesBank (27 percent).

Two new brands have entered the Top 50. Country Road, now owned by Woolworths, enters at 31st place with a value of R4,64 billion and Growthpoint enters at 50 with a value of R147 billion.

SABMiller holds the most valuable portfolio amounting to R29,67 billion with four of its brands standing amongst the country’s top 50: Castle, Carling Black Label, Hansa Pilsner and SABMiller. SABMiller is followed by Firstrand with three brands (FNB, WesBank and RMB) valued at R23,12 billion.

Brand South Africa’s CEO, Dr. Kingsley Makhubela, congratulated the Top 50 corporate brands.

“South African commercial brands are a key component of a strong nation brand and how this is experienced by both domestic and international audiences. As such commercial brands are key messengers in positioning the country competitively.”

CAJ News

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