Published On: Mon, Feb 27th, 2017

Nigeria emerges a key market for Facebook

facebookLAGOS, (CAJ News) – FACEBOOK has reiterated the importance of Nigeria as a key market.Chris Cox, Chief Product Officer at Facebook, made the sentiments in Lagos where he is to speak at the Social Media Week.
“The level of innovation we see in this market is amazing. As Africa’s most populous country, Nigeria is an important market for us,” said Cox.
He is the most senior Facebook executive to visit Nigeria since Mark Zuckerberg, the founder, visited Lagos in September 2016.
Cox arrived in Nigeria on Sunday night and attended New Afrika Shrine to see Femi Kuti, one of his musical heroes.
Femi’s hour long set was streamed via Facebook live to the world.
“I’m looking forward to hearing more about how Nigerian creatives,
developers and entrepreneurs are using mobile technology, video and Facebook platforms to create inspiring applications and services for their customers and communities,” said Cox.
Cox highlighted Nigeria’s status as a hub for innovation and creativity because of its fast-growing mobile technology sector and its vibrant film and music industries.
With 8.6 million people in Nigeria using Facebook on mobile every day,
Facebook is seen as a great place for businesses to reach their customers.
Nigeria is the first stop on a week-long trip to West Africa for Cox.
–CAJ News

Featured Video