Published On: Thu, Aug 2nd, 2018

Absa clients embrace ChatBanking on WhatsApp

Yasmin Masithela: Chief Executive, Strategic Services, Absa Group

Yasmin Masithela: Chief Executive, Strategic Services, Absa Group

JOHANNESBURG  – THE revamped Absa has announced an encouraging response to its recently-introduced ChatBanking on WhatsApp service.

More than 10 000 customers have registered since the introduction of the service on July 11.

“We have seen a great take-up on this platform amongst early adopters, specifically for airtime and data purchases,” said Arrie Rautenbach, Chief Executive of Absa Retail and Business Banking.

The executive said as technology advanced and more customers became connected, bringing banking to where their customers were was importants, especially as Absa continued its journey to become a digitally-led business driven by innovation.

“In the near future, customers will be able to receive important messages which they might choose to subscribe to, through the WhatsApp service.
This is the future of banking. It is the future of Absa and it is what our customers want.”

The launch of ChatBanking on WhatsApp coincided with the unveiling of Absa’s new visual identity as the group separates from Barclays PLC to form “a standalone African bank with global scalability.”

Rautenbach said Absa’s was is to be an entrepreneurial, digitally-led African banking group that made a real and lasting contribution to the financial wellbeing of its customers and the societies where it operates.

“We are passionate about innovation and we are immensely proud to offer this innovative platform that will forever change the way our customers do banking. That’s what we call Africanacity.”
– CAJ News

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