Published On: Wed, Sep 26th, 2018

Cape baby shop makes giant strides thanks to tech

Co-founders Betty Hardcastle

Co-founder Betty Hardcastle

CAPE TOWN – A Cape Town-based children’s wear chain is set to go big within the next few years, thanks to the advanced management tools and market data within its point of sale solution.

Petit Love, a luxury baby-goods retail chain, is targeting expansion to 15 new stores over the next four years, proving that small business can become big business even in South Africa’s tough economic climate.

Co-founders Betty Hardcastle and Ange Baard launched Petit Love out of a 50m2 store in Cape Town in 2010. At launch, sales were entered manually into an invoice book, and stock was managed using Excel.

However, when Petit Love outgrew its first store, the founders quickly realised that they needed better technology solutions to support growth, stock management and market analysis.

Petit Love has never looked back since a local South African partner implemented Vend point of sale. Vend is a cloud-based point-of-sale and retail management software.

Petit Love quickly grew to comprise an e-commerce portal and three branches in destination centres including Canal Walk and Cape Quarter, with each store attracting up to 1 000 shoppers a day.

“It’s a luxury environment, so we don’t want people to have to queue, but we also need to stay close to our customers and understand them,” Hardcastle said.

Hardcastle said the customer experience had improved and administration reduced.

The Vend system saves at least eight hours a week in admin, integrates with the company’s accounting systems, and delivers seamless inventory management across three locations.

“I can access it on my phone, and see exactly what each store is selling, what is profitable, and where our stock levels are sitting.”

Hardcastle said Vend ticked all the boxes for them – robust inventory management features, multi-store location management, a system customers love.

The ability to offer customers e-receipts and gift cards, as well as Vend’s sleek design, allows the company to deliver a luxury shopping experience that matches its products.

“We became a more agile business, and with that, obviously, came profits and growth,” Hardcastle said. – CAJ News

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