Published On: Wed, Jun 29th, 2016

Agency lauds SA’s attractiveness to investors

BRAND SA CEO Kingsley MakhubelaJOHANNESBURG, (CAJ News) – BRAND South Africa has welcomed the improvement is south Africa’s rankings in the World Bank’s 2016 Logistics Performance Index as highlighting the country’s attractiveness to investors.

South Africa has improved by 14 places to 20 of 160 countries assessed.

“This improvement in South Africa’s logistics support tells us that South Africa is certainly open for business,” says Brand South Africa’s Chief Executive Officer, Kingsley Makhubela.

He says Brand South Africa is cognisant of the role of all South Africans in building the country’s reputation and competitiveness.

“We welcome this improvement because it communicates the reality of a country and its citizens at work to improve perceptions of South Africa as an investment destination. This also reinforces perceptions about South Africans, from a range of other studies, as hardworking and welcoming.”

Brand South Africa also welcomes the country’s performance in the World Economic Forum’s (WEF’s) 2016 The Human Capital Report where it stands at number 88 of 130 countries.

This places South Africa “in the 60-70 percent range with regard to effective overall human capital potential utilisation.

“A nation’s human capital is its most valuable asset, and this report indicates that more must be done to maximise the potential of our people. This will require collaboration between government, business and civil society.”

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness.
CAJ News

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