Vodacom optimistic of future with brand revamp
JOHANNESBURG, (CAJ News) – VODACOM has announced a new brand positioning strategy with the introduction of a new company strapline and redesigned logo.
“The future is exciting. Ready?” replaces the outgoing slogan, “Power to You”, introduced in 2009.
The new brand positioning strategy focuses on the theme of optimism about the future, officials said at a briefing in Johannesburg, South Africa on Thursday.
“From a branding perspective, Vodacom have refreshed their iconic logo and tagline to align with the company’s purpose – to connect everybody to live a better today and build a better tomorrow. We will aggressively focus on innovation in the digital space to improve our products and services,”said Nyimpini Mabunda, Vodacom Chief Officer: Consumer Business Unit.
The new brand positioning reflects a fundamental shift in the way that Vodacom does and will do business as well as aligning to its 2020 vision and strategy of becoming a leading digital company.
Vodacom aims to enhance customer experience using big data and internet of things (IoT) to better connect and service customers.
“This makes the future exciting but can also create some anxiety for customers because of the rapid rate in which technology changes. Our brand promise to our customers is to be the mobile technology partner that will assist them in making the transition by benefitting from new and exciting technologies,” Mabunda said.
Vodacom will commence its advertising campaign on Friday.
The brand positioning strategy aligns with Vodafone’s global rebrand. The strategy is to be implemented across all 36 countries in which the Vodafone brand is present.
“We believe there are very good reasons to be optimistic about the future as emerging innovations in science and technology begin to have a profoundly positive impact on society,” Vodafone Group Chief Commercial Operations and Strategy Officer, Serpil Timuray, said.
As of June 30, 2017, Vodafone Group had 523,5 million mobile customers and 18,5 million fixed broadband customers .
– CAJ News
