The organisation is buoyed by the president’s recent State of the Nation Address.

“A new era has dawned upon South Africa. It is time for South Africans to collectively rise to its challenges and move the country forward,” says Brand South Africa’s Chief Executive Officer, Dr Kingsley Makhubela.

He says feedback from opposition political parties during the debate on the State of the Nation Address is also testament that there is a growing consensus and a paradigm shift that sees South Africa on the cliff of an economic-take off, a much needed response to the creation of more jobs and transformation.

Makhubela points out it is incumbent upon both the public and private sectors to “jointly, boldly, and strategically” champion and cultivate the development.

“We at Brand South Africa stand ready to heed this call and we committed to working with all sectors of society to contribute to greater economic growth, reduce poverty, reduce inequality, enhance earnings and increase the competitiveness of our economy.”

Ramaphosa succeeded Jacob Zuma last week, bringing an end to a nine-year tenure marred by economic decline and corruption. – CAJ News